EA's mobile company has struggled to grow in recent years

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5 Reasons Electronic Arts Can Be Buying Glu Mobile.On the heels of a $1.2 billion deal to purchase U.K.-based Codemasters (announced in late 2020), Electronics is scooping up one of the top mobile game developers in the world.Here are five graphs that illustrate why Electronic Arts is currently investing $2.1 billion to get Glu Mobile.

Throughout the past ten years, EA utilized acquisitions to construct a diversified cell portfolio, which currently makes up 13% of total bookings. It's heaps of mobile titles, including older hits like Plants vs. Zombies alongside cellular versions of EA Sports titles like FIFA Mobile.

However, EA's mobile company has struggled to grow in recent years. Mobile reservations, excluding accreditation revenue, fell 10% in fiscal 2020, which followed a 13% decrease the year before.The cellular segment has played well over the previous year with strong effects from Star Wars: Galaxy of Heroes and FIFA Mobile, but as a team, EA's mobile games have been underperforming a marketplace that is buy FUT Coins increasing at elevated double prices.